University of Virginia & Howler Brothers Present…

UVA | Howler Brothers | Wa Hoo Wa
 

Heed the Call

Wahoowa is back. Founded by two UVA alumni, Howler Brothers returned to Grounds with a new collection made for fellow Hoos on Sept. 11, 2026.

A white Howler Bros. UVA hat and tee shirt A blue Howler Bros. UVA hoodie A tailgate party where every guest is wearing Howler Bros. UVA gear, featuring the back of a Wahoowa tee shirt Close up of a blue Howler Bros. UVA fleece vest A blue Howler Bros. UVA hat and orange longsleeve shirt and a white hat and blue polo shirt

Howler Brothers is an Austin, Texas-based apparel company founded by a couple of friends who met at UVA.

Their line of timeless apparel and accessories is a mashup of their love of surfing, fly fishing, western wear, waves, travel, food and music.

The Howler Brothers encourage you and your friends to “Heed the Call” - whether that call is a big wave or a tiny ripple, a trip around the world or a walk on Grounds.