University of Virginia & Howler Brothers Present…

UVA | Howler Brothers | Wa Hoo Wa
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You’re invited.

It’ll be super chill.

Howler Brothers x UVA limited Wahoo Collection event Friday, Sep. 11, 2026 4 - 6 p.m. under the tent in front of Peabody Hall

Friday Sep 11 2026

Heading to the UVA vs. Norfolk State game? A clear bag policy will be in effect at Scott Stadium and all purchases will come with one Howler Brothers clear bag. Please plan accordingly.

 

Heed the Call

Wahoowa is back. Founded by two UVA alumni, Howler Brothers returns to Grounds with a new collection made for fellow Hoos. Join us outside Peabody Hall on Sept. 11 to explore the latest Wahoowa gear and celebrate with music, food from a local food truck and plenty of Virginia spirit.

A white Howler Bros. UVA hat and tee shirt A blue Howler Bros. UVA hoodie A tailgate party where every guest is wearing Howler Bros. UVA gear, featuring the back of a Wahoowa tee shirt Close up of a blue Howler Bros. UVA fleece vest A blue Howler Bros. UVA hat and orange longsleeve shirt and a white hat and blue polo shirt

Howler Brothers is an Austin, Texas-based apparel company founded by a couple of friends who met at UVA.

Their line of timeless apparel and accessories is a mashup of their love of surfing, fly fishing, western wear, waves, travel, food and music.

The Howler Brothers encourage you and your friends to “Heed the Call” - whether that call is a big wave or a tiny ripple, a trip around the world or a walk on Grounds.